Ashley Persia

Design Teammates: Carina Johnson, and
Charlie John-Melendez

The strategy and design company Futurebrand challenged us to design three different SKUs for a new granola brand and create a unique, sustainable package to hold the granola, all while considering nutrition, dietary needs, convenience, and relevance to our audience of choice.

Titan is our granola company that targets a gap we found in the granola market: Generation Z endurance athletes. According to our research, our audience wanted the packaging to be single-serve, portable, and delicious. The most common times they eat granola are in the morning, before a workout, and after a workout, so we decided to create specific SKUs for these different needs. The branding is inspired by Greek mythological beasts to represent the athletes.

The Motivate the Monster breakfast SKU is represented by a Hydra and is green apple cinnamon flavored. The Hydra is a beast that grows two heads for every one that is cut off; it emphasizes the motivation and determination that every athlete wants to start their day. The Fuel for the Fight pre-workout SKU is represented by a Hippocampus and is blueberry and lemon flavored. The Hippocampus is a horse-fish beast that lives in the water, which goes with the hydration and flexibility needed before a workout. Lastly, the Burst from the Burn post-workout SKU is represented by a Phoenix and is raspberry and chocolate flavored. The Phoenix is a beast that is reborn from its own ashes, which represents the burn and sense of achievement after a workout.